![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST](https://www.adidas-group.com/media/filer_public_thumbnails/filer_public/81/9b/819b0e89-ff10-49ae-9b8e-acf2187dd376/kanye_west__adidas_cmo_eric_liedtke.jpeg__800x900_q85_crop-smart_subject_location-1598%2C1055_subsampling-2.jpg)
adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST
Culture Kings - Adidas have finally brought back the OG Adidas UltraBOOST with the White Boost & Black sole that Kanye West made famous!..🔥 Now new & improved, the Adidas UltraBOOST are
![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
![Kanye West Rocks the New adidas Ultra Boost "All-White" During BBMA Performance and Powerhouse | Hypebeast Kanye West Rocks the New adidas Ultra Boost "All-White" During BBMA Performance and Powerhouse | Hypebeast](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2015%2F05%2Fkanye-west-rocks-the-new-adidas-ultra-boost-triple-white-during-bbma-performance-1.jpg?cbr=1&q=90)